What’s Stopping Your Marketing From Becoming Your Superpower?
We are a digital marketing consultancy helping professional services SMEs identify what’s holding their growth back and turn their disconnected activity into one clear strategy that attracts the right clients.
Why Most Marketing Fails to Deliver Results
Many businesses invest in marketing but struggle to see meaningful growth.
Here’s why…
Random activity
No clear strategy. Just ticking boxes with no real direction.
Poor conversions
Traffic is not the issue. Turning visitors into enquiries is.
Wrong audience
Reaching the wrong people with the wrong message.
Wasted ad spend
Poor targeting and messaging lead to expensive results.
Disconnected marketing
Results suffer if channels don’t work well together.
Your Digital Marketing Expert
Hi, I’m Cara Kjelstrup-Johnson, Founder of Lumina Marketing.
For me, marketing starts with people. I take the time to understand your business goals, plus what really matters to you and your customers.
When you work with Lumina, you get more than marketing support. You get a partner who takes the time to understand your business and where marketing can make the biggest difference.
What you will get
A clear marketing direction
Know what to focus on, what to prioritise and where your budget is best spent.
Marketing that works together
Connect your website, content, campaigns and follow-up support so everything works towards the same goal.
A focus on results
Make decisions based on insight and performance, rather than chasing quick wins.
What We Do
Our services are created around your values, your business goals and what your customers want.
Strategy & planning
Clear marketing plans aligned to your business goals.
- Marketing audit
- Customer insight
- Brand positioning
- Brand voice
- Content plan
Campaigns & content
Messaging that reflects your brand & connects with your audience.
- Brand messaging
- Campaigns
- Social media
- Email nuture
- Branded templates
Paid media
Targeted campaigns that generate leads & are continually optimised.
- Google ads
- LinkedIn ads
- Meta ads
- Lead generation
- Creation & execution
Conversion & performance
Fix the gaps to make sure your investment actually converts.
- Reporting & Insight
- Funnel & journey mapping
- Optimisation
People Who Trust Us
A proven process
How Lumina Marketing works with you
1. Audit
Deeper dive into your marketing, customers and competitors.
2. Strategy
Build a tailored growth strategy aligned to your business goals.
3. Implement
Execute the plan with precision across all key channels.
4. Optimise
Continuously test, refine and improve for better performance.
5. Report
Clear reporting that shows what’s working and what’s next.
Start with a free marketing review for your business
Book a free 30-minute call.
We will review your current activity and tell you exactly where to focus.
Marketing insights
Practical guides on how to create a marketing strategy, use digital marketing for your business, and grow without wasting budget.
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