Uncomplicate Your B2B Marketing

Lumina Marketing is a digital marketing consultancy helping professional services SMEs make clearer decisions, reach the right clients and get more value from their marketing.

Is marketing worth it? Explore how we work

Results achieved over 1–6 months

45,000+

campaign paid ad impressions

Click-through rate increased from

7% to 12%
112%

engagement increase through brand strategy

What is happening in your business?

Choose the statement that sounds most familiar to see what may need attention and how Lumina can help.

Understand first.
Then decide what matters.

How Lumina can help

We look at who you want to talk to and what matters to them. We can then plan the right mix of content, social media, campaigns and paid advertising to reach them.

How Lumina can help

Referrals can be a valuable source of new business, especially when they bring you the right clients. We help you make it easier for people to understand who they should refer to you and why. We can also strengthen your website, content and follow-up, while creating other ways for potential clients to find you so referrals are not your only source of leads.

How Lumina can help

We help you decide which marketing activity is worth your time and which can wait. Lumina can also take on agreed parts of the work, so marketing continues when you are busy supporting clients.

How Lumina can help

We review what you already have, what your business wants to achieve and what may be missing. You will receive clear priorities, so you know what to work on first and why.

How Lumina can help

We look at your customers, competitors and the reasons clients choose to work with you. We then help you explain your value in clear language that makes sense to the people you want to reach.

How Lumina can help

We review your current activity, reporting and results to see what is producing value. This helps you decide what to continue, what to improve and what may no longer be worth your time or budget.

How Lumina can help

We review what visitors see, whether your services are clear and how easy it is to take the next step. We then identify changes that could help turn more website visitors into leads.

How Lumina can help

We examine where your leads are coming from, who your marketing is speaking to and what it promises. We can then improve your targeting, messaging and campaigns to attract businesses that are better suited to your services.

Recognise more than one?

We can look at how the different parts of your marketing work together and help you decide what needs attention first.

Book a free marketing review

Marketing support based on what your business needs

You might need a clearer plan, help getting that plan in front of people, or a better way to turn interest into leads. We can work on one area or bring them together, depending on what is already in place.

Strategy & foundations

Get clear on who you want to reach, what you need to say and where to focus your time and budget.

Explore strategy & foundations

Campaigns & social media

Give people useful reasons to notice your business, understand your expertise and keep you in mind.

Explore campaigns & social media

Websites & customer journeys

Create a clearer website and customer journey that help the right people understand your expertise and take the next step.

Explore websites & customer journeys

Conversion & performance

Look at what happens after someone finds you and make it easier for them to understand your offer, trust your business and get in touch.

Explore conversion & performance

See what we’ve worked on

The work matters more than a promise about results. Here are examples of what we’ve helped clients do, alongside what they’ve said about working with Lumina.

Rebrand, website rebuild and social media planning

“The work all looks phenomenal. Overall, I’m really pleased with it. There are a few tweaks I’d like to make to round it off, but you’ve done a fantastic job.”
RevOps Hub

Rebrand and marketing strategy

“I have really enjoyed working with Cara on New Era’s rebrand. We’re still in the early days, but already know it’s going to be awesome!”
New Era Community Projects

Marketing strategy

“I really appreciate the work you’ve done on the marketing strategy for Lions District 105SE (Kent, Surrey & Sussex). It is a pleasure to work with Lumina Marketing. I love Cara’s friendly and practical approach.”
Lions District 105SE
View our portfolio

Organisations we’ve worked with

Virtuoso Partners
The Property Institute
RevOps Hub
New Era Community Projects
Close Brothers Premium Finance
Lions District 105SE
Cara Kjelstrup-Johnson, Founder of Lumina Marketing

Hi, I’m Cara Kjelstrup-Johnson, Founder of Lumina Marketing.

For me, marketing starts with people. I take the time to understand your business goals, plus what really matters to you and your customers.

When you work with Lumina, you get more than marketing support. You get a partner who takes the time to understand your business and where marketing can make the biggest difference.

More about Cara and Lumina

How we work

  1. Understand the starting point

    We talk about your goals, your clients and what you’ve tried so far, then review the marketing you already have.

  2. Decide what matters most

    We agree what needs attention first and build a plan that fits your business, budget and capacity.

  3. Put the plan into action

    We create and improve the activity that will support those priorities. That might mean your website, content, campaigns or a combination of them.

  4. Review and adjust

    We keep track of what happens, share what we’re finding and make changes where they’re needed.

Let’s work out what comes next

If you’re doing marketing but aren’t seeing the leads you expected, or you’re unsure where to start, let’s take a look at it together.

Book a free marketing review

Frequently asked questions

How much does it cost to work with Lumina?

We work with budgets from £500 through to several thousand pounds, depending on what you need. We’ll discuss your priorities and budget before recommending the right scope of work, so you know what’s included and what it will cost.

How long does it take to get started?

A focused piece of work can be planned and implemented in as little as four weeks. Larger projects take longer. We’ll agree a timeline with you before work begins.

When will I see results?

It depends on the activity and what is already in place. Some changes can make an immediate difference, whereas others may take up to six months to show their impact. We’ll explain what to expect, then monitor performance and make improvements rather than treating implementation as the finish line.

Do I need a full marketing strategy before we can work together?

No. We can help you work out what needs attention first. If you already have a plan, we can review it and help put it into action.

Can you help with one part of our marketing?

Yes. You might need support with a particular campaign, your website content or your marketing strategy. If that piece of work depends on something else being in place, we’ll talk it through with you.

What happens in the free marketing review?

We’ll talk about what you want your marketing to achieve, what you’re doing now and where you feel stuck. You’ll leave with a clearer idea of what deserves attention next, whether or not we work together.

Unsure whether to invest more in marketing?

Before you commit more time or money, it helps to know what your business needs first. Answer five questions and get a personalised starting point in around five minutes.

Start the assessment

Marketing insights

Practical guides on how to create a marketing strategy, use digital marketing for your business, and grow without wasting budget.